In the race to 5G, the big players in mobile phones spare no money to achieve next generation communication, but in doing so the federal lawsuit against AT&T by its competitor, Sprint, alleging that the former’s “5GE branding” is crafted to deceive customers as false advertising as to what 5G really entails. Specifically, Sprint alleged that the network is not automatically 5G based on its “5GE” branding and this deceives customers into believing that it is something that it is not.

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In reality, the already available 4G LTE Advanced service that AT&T offers is what was advertised as “5GE” and it was initially deployed by all four couriers. It goes without saying that this is a bad marketing strategy that mislead consumers, degrading their standards of living because it deceives them into purchasing what they do not need, thus, wasting time and resources. For example, a person who wanted to purchase a 5G network for fast home internet connection would end up purchasing the 4G network which would buffer due to its slow speed and interrupt the activities the consumers wanted to engage in such as live program streaming. Needless to say, competitors should emulate Sprint in suing deceptive companies to promote both quality of market products and emphasize Corporate Social Responsibility (CSR).